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Small Business Online Marketing Tips with Duct Tape Marketing Author John Jantsch, Part 1: TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web. This time we talk with John Jantsch, the author and founder of Duct Tape Marketing, a turn-key marketing system built specifically to help small businesses succeed in generating new business. John is an acknowledged leader in the small business marketing space and is known for helping small businesses make sense of the changes in online and social media marketing taking place today. He is a well-regarded small business marketing expert, author and a frequent speaker on small business marketing.

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Simple tips to help using Video marketing

Simple tips to help using Video marketing

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Simple tips to help using Video marketing

By: John Gobank
Posted: Apr 05, 2011

Have you thought about advertising your products/services by using videos? It not, it?s now the time! Video marketing is on the rise, so you better take advantage of it before it gets away. Given below are some simple tips to help you on the way.

You?re making a video so that it can be used to get customers to your website. However, in order to get visitors to your site, you have to do more than just make a video and post it online. You must have solid call to action all through the video or at least by the conclusion. Many newbie video marketers don?t keep this in mind and begin to wonder why no one seems to respond to their videos. Your call to action needs to be bold and strong. It has to be clear enough so that the viewer knows what do. You can?t leave the reader in total confusion about the next step, you have to explain to them what needs to be done. For instance, some people want the viewers to leave feedback in the form of comments below the video, while there are others who want them to visit their site. The kind of call to action doesn?t matter as much as how you actually do it. So just understand that your call to action will be the key to your video?s ability to successfully convert traffic into sales.

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In order to make your video marketing campaign successful, always aim to upload more than one video. This is because it won?t be easy for one video to stick out from all of the thousands of videos that have been downloaded. If you want to be picked out of the crowd, you should develop many different videos that are made for the same types of targeted people. This gives you a chance to stay on top and send your message from many different formats. You want to use the video?s site to your benefit for your own traffic purposes, but you have take a lot of action if you want to see good results. Many marketers only submit one video and wonder why they aren?t getting good results. The secret is being able to diversify what you are doing.

Some of the strongest video marketing advice is to use your own blog or website to host your video. Don?t get in the habit of just depending on video sharing websites because you could also be getting a lot of your traffic from updated vlogs or video blogs. As a result of both your blog and video, you will have a good combination because the search engines will love indexing and ranking your videos. In addition, you don?t have to worry about losing your video sharing site accounts because you will be hosting your own videos. Once you have a collection of targeted videos on your blog, you?ll have a new traffic coming your way. If you consistently develop and maintain more video, the better you will have it in the long run.

In summary, video marketing is definitely the future of online marketing. Get to cracking while it is still popular so that you can benefit.

John Gobank ? About the Author:

John is editor of website Legion Airlines. He also maintain other websites such as Jetline Travel and Taipan Tours

Source: http://www.articlesbase.com/video-articles/simple-tips-to-help-using-video-marketing-4537987.html

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Article Tags:
internet, marketing, video

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