Thursday night, the best and worst in book trailers will be honored in the second annual Moby Awards. Trailers are a regular feature of book marketing these days. And the Moby Awards are a send-up of this relatively new literary phenomenon. Robert Siegel talks with Dennis Johnson, publisher of Melville House publishing and creator of the Moby Awards.
Source: http://www.npr.org/2011/06/02/136897396/moby-awards-honors-book-trailers?ft=1&f=1032
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