Apple just announced that it sold 14 million iPads during its fiscal fourth quarter.?
This is a massive disappointment.
Two reasons:
- Apple's iPads business actually shrank q/q.?14 million iPads sold in Q4 is 3 million fewer than the 17 million Apple sold in Q4.?
- Apple missed analyst expectations. Until Tuesday, analysts were all predicting that Apple sold 17.5 million iPads during the quarter. Then, when Apple announced the iPad mini, it pre-announced some disappointing sales figures and analysts revised their numbers to 15 million. So Apple missed original expectations by 3.5 million, and pessimistic, revised expectations by 1 million.
Here's a chart showing Apple's iPad business shrinking q/q:
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Source: http://www.businessinsider.com/chart-of-the-day-apple-just-announced-awful-ipad-sales-2012-10
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